New Adviser Joins Truly Independent: Welcome Richard Rust

We’re pleased to welcome Richard Rust, our newest self-employed financial adviser, to the Truly Independent team. Based in Durham, Richard brings over 20 years of industry experience and a reputation for delivering tailored, whole-of-market financial advice. His approach is focused on understanding each client’s unique circumstances and providing clear, personalised solutions to help them achieve…

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Advisers, succession and a failure to PREPARE

Financial advisers often devote relatively little thought to their own retirement. Given that they specialise in helping other people retire happily and in comfort, the irony of this oversight is pretty striking. It’s true that everyone thinks about retirement in some way, of course, and advisers are certainly no exception in that regard. Yet simply…

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Breaking Free from Restrictive Frameworks

Are you feeling restricted by your current firm’s structure? Many financial advisers start their careers thinking they’ll have the freedom to build their own business, only to find themselves tied down by rigid frameworks, corporate targets, and a lack of control over how they operate. If that sounds familiar, you’re not alone—and you don’t have…

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The three Rs of financial advice

It’s already clear that 2025 will be another challenging year for advisers and their clients. The list of concerns features some wearily familiar issues, including the persistence of the advice gap, ever-increasing regulation and growing pressures on smaller IFA businesses[1]. Perhaps above all, though, the prospect of market volatility has our industry worried. According to…

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The Truly Independent Approach to Compliance

Compliance in the UK financial services industry has evolved over decades in response to economic crises, financial scandals, and consumer protection concerns. The framework we see today, regulated by the Financial Conduct Authority (FCA), has its roots in the early 20th century, shaped by key legislative milestones and regulatory changes. For many financial advisers, compliance…

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Nothing Worthwhile Is Ever Achieved In Isolation

The following is an extract from Truly Independent CEO, Andrew Goodwins, “The Happy Financial Adviser” best selling book. It is important to understand that support, like service, involves two separate considerations: The support you need to maintain: An efficient business and your own development The support you give to your clients to achieve their goals…

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Pick Your Rate and Amplify Your Growth

At Truly Independent, we’re giving financial advisers the freedom to shape their earnings with “Pick Your Rate”—a unique payment structure where you choose a payment rate between 70% and 90%, tailored to your business goals. This isn’t just flexibility; it’s an opportunity to take control of your success and build a business on your own…

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