The golden hello trap

In the dynamic world of financial advising, the allure of “Golden Hellos” can be tempting, but the long-term consequences may outweigh the initial benefits. As a financial adviser, your independence is paramount to providing the best service for your clients. In this blog post, we’ll explore why joining Truly Independent is a strategic move for financial advisers who value autonomy, client-centricity, and long-term success over short-lived financial incentives.

The Golden Hello Illusion:

Many financial advisory firms entice advisers with substantial welcome bonuses, often referred to as “Golden Hellos.” While the immediate financial boost may seem attractive, it’s crucial to delve deeper into the terms and conditions attached to such incentives. More often than not, these golden handcuffs come with strings attached, creating a web of obligations that compromise your professional freedom.

  1. Retention Rates: A Closer Look:

Golden Hello offers are designed to lure in advisers, but at what cost? Large bonuses may not necessarily translate into a thriving professional environment. In contrast, Truly Independent fosters a culture that encourages growth, learning, and innovation without chaining advisers to restrictive contracts.

  1. Independence Breeds Success:

True financial advising success comes from the freedom to make client-centric decisions without corporate interference. Joining Truly Independent means breaking free from the limitations imposed by traditional firms, allowing advisers to build genuine, long-lasting relationships with clients based on trust and personalised advice.

  1. The Freedom to Choose:

Truly Independent understands that each adviser has a unique approach to financial planning. By avoiding the compulsory constraints of proprietary products and in-house solutions, advisers have the freedom to select the best-suited products and strategies for their clients, leading to more tailored and effective financial solutions.

  1. Client-Centric Approach:

Golden Hellos may prioritise company interests over client needs. Truly Independent puts clients first, allowing advisers to focus on providing unbiased advice and building strong, lasting relationships. This client-centric approach fosters trust and ensures advisers can genuinely act in the best interests of those they serve.

  1. Exit Strategies:

Breaking free from a company that offered a Golden Hello can be a daunting task due to contractual obligations and exit penalties. Truly Independent, on the other hand, provides a transparent and supportive framework for advisers who wish to move on, ensuring a smooth transition without unnecessary hurdles.


While the glitter of a Golden Hello may be tempting, financial advisers should carefully consider the long-term implications of their choices. Joining Truly Independent is an investment in professional freedom, client-centricity, and a future unencumbered by the constraints of traditional financial advisory firms. Choose independence over short-term gains and unlock the potential for sustained success in your career.

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