“You cannot build anything strong without a strong foundation. Equally, you need to have the most appropriate structure worked out first, before you build. Arguably, you can only achieve more clarity and vision of your intended course, by first comparing alternatives.
The structure is not to be confused with strategy. The strategy is the business activity you will adopt, review and on occasions change as the industry changes around you. Strategy is the variable. In contrast, the structure is the stable framework and the stability element that defines your strategy. However, there are similarities and hence why I place both into the Transition Zone of my six-step journey.“
The Happy Financial Adviser, Truly Independent CEO, Andrew Goodwin
Why Structure Matters
At Truly Independent, we believe the foundation of a thriving financial advisory business starts with a robust and well-thought-out structure. Whether you’re an independent adviser or part of a larger firm, the way your business is structured can significantly impact your efficiency, growth, and work-life balance. A solid structure helps you focus on what truly matters—your clients. Many advisers find themselves juggling dual roles as both business owners and financial advisers, splitting their time between compliance, admin, and client care. At Truly Independent, we take on the “business side” so you can focus on delivering exceptional financial advice.
Directly Authorised vs Appointed Representatives vs Registered Individual
A solid structure helps you focus on what truly matters—your clients. Many advisers find themselves juggling dual roles as both business owners and financial advisers, splitting their time between compliance, admin, and client care. At Truly Independent, we take on the “business side” so you can focus on delivering exceptional financial advice.
Directly Authorised
• Offers full control but comes with significant regulatory, administrative, and operational burdens.
• Ideal for those looking to build a business of advisers rather than focusing solely on client-facing roles.
Appointed Representative
• Provides some relief by outsourcing compliance and admin to a network, but limits flexibility and still involves extensive responsibilities.
• Notably impacted by Consumer Duty requirements, which add further layers of accountability.
Registered Individuals
• A simplified model where we handle the business complexities while you focus on your clients.
• A single brand strategy ensures consistency and marketability, with opportunities for personal branding through microsites.
Our Unique Approach
At Truly Independent, we streamline the complexities of managing a financial advice business, enabling you to focus more on your clients while maintaining control over your operations. As a Registered Individual (RI) under our trusted brand, you benefit from reduced regulatory and administrative burdens compared to Directly Authorised (DA) or Appointed Representative (AR) models. Our approach embeds Consumer Duty into every aspect of our operations, ensuring compliance and accountability are managed effectively. With access to efficient systems, cutting-edge technology, and robust marketing support, you can grow your client base and income while we provide the tools and guidance to simplify your business processes.
Next Steps
Ready to explore how the Truly Independent Structure can transform your business? Book a discovery session today to learn more about the Truly Independent way. Don’t forget to check out the next key area of success, Strategy, where we delve into planning for growth and achieving your long-term goals.